Although it fell short of the all-time mark, "The Money Fight" between Floyd Mayweather and UFC star Conor McGregor now ranks as the second-largest pay-per-view event ever.
The Aug. 26 event, which featured three other boxing matches from T-Mobile Arena in Las Vegas, generated 4.3 million PPV buys in North America, according to CBS Corp.'s Showtime Sports. Mayweather-McGregor trails only the 4.6 million PPV buys for the Mayweather-Manny Pacquiao match on May 2, 2015, but easily outdistanced the 2.48 million buys for Mayweather-Oscar De La Hoya in 2007.
The residential PPV numbers for Mayweather-McGregor could have climbed higher. Distributors experienced issues relative to demand, which delayed the start of the main event that had been slated to air around 11:15 ET. The principals did not engage until about an hour later.
In addition to being available through traditional cable and satellite pay-per-view outlets, the much-hyped spectacle, which featured a four-city press tour characterized by braggadocio, insults and imprecations between the combatants, was accessible via the new Showtime PPV app, ShowtimePPV.com and UFC.TV in the U.S. and Canada.
Showtime did not break down the buys by platform or provide specifics about PPV revenues generated by the bout, which carried a suggested $99 retail price tag for its high-definition feed.
The company said Mayweather-McGregor joined Mayweather-Pacquiao, which produced an estimated $450 million in domestic PPV revenue, as an event generating over $600 million in global revenue, including ticket sales, sponsorship and international distribution.
The Sept. 14, 2013, fight between Mayweather and Saul "Canelo" Alvarez stands third on the revenue side with $150.1 million on 2.2 million buys.
"Money" Mayweather and Showtime PPV, which aired the "MayPac fight" in conjunction with Time Warner Inc.'s HBO Pay-Per-View, now account for the three highest-grossing PPV events in history.