Confectioner The Hershey Co. said Aug. 19 that its venture arm C7 Ventures made minority investments in snacking businesses Fulfil Holdings Ltd. and Blue Stripes LLC.
Fulfil is an Ireland-based nutrition bars maker, with distribution channels across the U.K. and Ireland, while Blue Stripes is a New York-based cacao shop founded by Israeli chocolatier Oded Brenner.
The investments will enable the Pennsylvania-based chocolate giant to expand its snacking portfolio and tap into new consumer segments and markets, Hershey said in a statement.
C7 Ventures was set up by the company to invest in new technologies and go-to-market opportunities.
