SinclairBroadcast Group Inc.'s Tennis Channel (US) inked an eight-year deal for themedia rights to the women's only tennis tournament Volvo Car Open held in Charleston,SC.
The deal gives the Tennis Channel exclusive on-air anddigital rights to the tournament starting 2017. The network will also air livematches during the tournament on Tennis Channel Plus, its digital subscriptionservice.
Tennis Channel and local Sinclair-owned station WCIV-TV willcollaborate for marketing and other cross-promotional events. The channel willair a live daily lead-in show from its tournament studio desk in addition toover 130 hours of the Volvo Car Open events in 2017. Tennis Channel Plus willair 360 hours of coverage, the network said Sept. 26.