trending Market Intelligence /marketintelligence/en/news-insights/trending/u6m469mglb8zssmfpmj5ja2 content esgSubNav
In This List

Nielsen, IPG Mediabrands partner for consumer data

Case Study

Supporting the Strategic Overhaul of a Large Corporation’s Credit Risk System


Episode 18: Data that Delivers


Episode 19: Network Transformation


NOS Portugal, Telenet Belgium lead way on 3-, 4-play bundle take-up in Western Europe

Nielsen, IPG Mediabrands partner for consumer data

Nielsen Holdings Plc entered into a data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group of Cos. Inc.

The integration will match IPG Mediabrands' consumer IDs with Nielsen's TV viewing and purchase behavior insights, the companies said Feb. 26.

The integration includes purchase-based audience data from a set of anonymized frequent shopper cards in the U.S. from Nielsen Catalina Solutions, as well as Nielsen Buyer Insights' detailed transaction data from U.S. credit cards.