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Pura Naturals teams up with Ga. public aquarium facility

Household products retailer Pura Naturals, Inc. said in a Dec. 21 filing to the SEC that it has partnered with Georgia Aquarium Inc., granting each other "a non-exclusive, non-transferable, royalty free license" to use and reproduce their logos, terms, trademarks, symbols, designs, trade dress and service marks and designations, for the period Jan. 1-Dec. 31, 2018.

Purchases of Pura Natural products that have Georgia Aquarium's marks and messaging will support the aquarium facility's research and conservation efforts, the filing said.

In addition, Pura Naturals will donate 1.5% of its gross products sales, excluding returns and allowances, and give a guaranteed annual donation of at least $25,000, specifically to the public aquarium's research and conservation efforts. The annual donation will be divided into four $6,250 payments given to the Georgia Aquarium every quarter.