Charles Schwab Corp. plans to launch a hybrid advisory platform, representing the latest push from the broker/dealer to expand its offerings ahead of the implementation of the U.S. Department of Labor's fiduciary rule in April 2017.

The hybrid service, Schwab Intelligent Advisory, combines the use of algorithm driven technology along with live service support to offer customers wealth management advice for a wide range of financial topics. The platform, which is expected to launch in the first half of 2017, will have a $25,000 investment minimum.

Investors using the platform will gain access to a number of asset classes, ranging from equities to fixed income, as well as real estate, commodities and market cap weighted exchange-traded funds. The service will carry advisory fees of 0.28% of a client's managed assets and a maximum quarterly fee of $900.

The anticipated launch comes on the heels of several other product launches by companies looking to capitalize on the continued shift by investors to passive strategies. In July, Fidelity Investments rolled out Fidelity Go, a hybrid digital-human advisory platform.