Canadian powersports vehicle maker BRP Inc. said Feb. 7 that it created a new single operating unit called Powersports Group, which combines its Ski-Doo, Lynx, Sea-Doo, Can-Am and Rotax product lines.
The group will include activities related to design, vehicle and engine engineering, manufacturing, procurement, global sales, dealer and customer service for some of the company's primary brands. BRP said it seeks to maximize the efficiencies of the product lines under the newly formed unit.
BRP appointed Bertrand Thiébaut as Powersports Group president, effective Feb. 12. Thiébaut previously worked with a number of automakers, including Ford Motor Co., Jaguar, Land Rover, Toyota Motor Corp., Lexus, Aston Martin and AB Volvo.
