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Tesco under fire over 'fake farm' branding

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Tesco under fire over 'fake farm' branding

Anti-food waste organization Feedback Global accused Tesco Plc of allegedly using "fake farm" names for its own-label meat products, The Guardian reported Dec. 13.

According to the food charity, one of the farm names used by the British supermarket chain is Woodside Farms, which is a real farm and is owned by Richard Baugh. However, it is not a supplier for Tesco.

Feedback, on behalf of Baugh, has written to Tesco to stop the company from using Woodside Farms for its brand. The organization reportedly is threatening legal action if the supermarket chain still continues to use the name of the farm.

The food charity added that Tesco's labeling is allegedly misleading its customers and detrimental to the reputation of Baugh's farm.

The supermarket chain said it is aware of the threat of legal action but declined to comment, The Guardian added.