Amazon.com Inc., Google Inc.'s YouTube and Twitter Inc. are considering bids for rights to air NFL's Thursday Night Football, Bloomberg News reports, citing unnamed sources.

The companies could offer as much as hundreds of millions of dollars for the license, which may be in effect for up to five years, the report said.

The chosen bidder anticipated to spend more than Amazon's previous NFL deal of $50 million per year.

The football league has existing deals with Walt Disney Co.'s ESPN, Comcast Corp.'s NBCUniversal Media LLC, CBS Corp. and 21st Century Fox Inc. for TV rights, but it is seeking to team up with a digital company that can provide interactive streaming, as well as a platform for commentary and statistics.

Amazon is still considering whether to submit a bid due to changes to the NFL's proposal requests, according to one of the sources.