Seasonally adjusted U.S. retail sales ticked up 0.1% month over month to $509.04 billion in September, the same pace of increase as in August, according to an advance estimate from the U.S. Department of Commerce's Census Bureau.

Econoday had projected sales would rise 0.6% in monthly terms.

Excluding motor vehicles and parts, total sales were down 0.1%. Excluding gasoline stations, sales edged up 0.2%.

Sales at motor vehicle and parts dealers rose 0.8% to $102.94 billion in September from $102.15 billion in the prior month. Nonstore retail sales increased 1.1% to $58.06 billion from $57.44 billion.

In annual terms, retail sales were up 4.7%.