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BBC outlines content strategies for iPlayer, BritBox


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BBC outlines content strategies for iPlayer, BritBox

The British Broadcasting Corp.'s Director-General Tony Hall highlighted strategies for the iPlayer and BritBox platforms as part of the company's ongoing efforts to deliver "great content."

During the March 7 Media & Telecoms 2019 & Beyond conference, Hall said that the BBC will "keep commissioning content from the broadest range of producers across the U.K."

"We can make linear and non-linear, TV channels and video-on-demand, work together," the executive said, underscoring its advantage as a traditional broadcaster compared to streaming giants.

The BBC, which has recently announced its joint venture with ITV PLC for BritBox in the U.K., plans to offer a collection of British boxsets and new series on-demand in its streaming upcoming platform.

The company also intends to commission new programs from public service broadcasters and hopes to get more content partners on board.

Meanwhile, its long-running BBC iPlayer will have more live programming, together with other content from BBC's archive. BBC will also offer to make iPlayer content available for 12 months, with some of these content to be on multiseries boxsets, and will bring a more tailored offering for its users in an attempt to increase its viewership.

Speaking about iPlayer, Hall said, "while our audiences love the quality and brilliance of our content they now expect more than just catch up."