Gray TelevisionInc. made a $3 million strategic equity investment in technology company Syncbak.

Syncbak powers the broadcast industry's over-the-top services.Broadcasters use Syncbak's end-to-end platform for cloud-based DVR and rights resolution,device filtering, live stream transcoding, geo-location services, stream monitoringand content management. Currently, Syncbak's technology is used in more than 180television stations across 150 markets, according to an April 14 news release.

Gray's Chief Digital and Technology Officer Jason Effinger hasjoined Syncbak's board.

CBS Corp.,the National Association of Broadcasters and the Consumer Technology Associationare also strategic investors of Syncbak.