IMAX Corp. will launch its first European virtual reality entertainment center in Manchester in the U.K., in partnership with Odeon and UCI Cinemas Group, Variety reported Oct. 11.
The IMAX VR center will open at the Printworks multiplex at the end of 2016, featuring interactive entertainment and games ranging between 5 and 15 minutes in length. Admission price will reportedly cost between £8 and £10.
IMAX is partnering with Acer and Starbreeze for the headset-mounted display technology, according to the report.
The first IMAX VR Center is due to open in Los Angeles in the coming weeks, with additional rollouts in China, Japan, the U.S., the Middle East and western Europe to follow soon. All facilities will serve as test sites prior to the commercial launch later in 2016.
AMC Entertainment Holdings Inc. recently agreed to acquire London-based Odeon & UCI Cinemas Group.