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TicketWeb buys marketing platform

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TicketWeb buys marketing platform

Ticketmaster-owned TicketWeb acquired marketing platform Strobe Labs for an undisclosed sum.

TicketWeb plans to integrate Strobe technology directly to provide a single dashboard and then to extend the tools across Ticketmaster for all clients. From the dashboard, venue customers will be able to search and view customer profiles, build and deploy fan lists for direct marketing and email campaigns, and create and post targeted, end-to-end social display campaigns on various social media platforms.

Live Nation Entertainment Inc. owns Ticketmaster.