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Zoetis acquires private animal health company Platinum Performance

Zoetis Inc. completed the acquisition of the veterinary medicine company Platinum Performance Inc. for an undisclosed amount.

The Parsippany, N.J.-based company aims to expand its nutritional product line for horses, dogs and cats through the deal, according to Kristin Peck, executive vice president and group president of U.S. operations, business development and strategy for Zoetis.

According to an Aug. 14 news release, Platinum Performance will continue doing business from its headquarters in Buellton, Calif., and will operate as a unit of Zoetis.

Platinum Performance's co-founder and President Mark Herthel will continue to lead the new Zoetis business as president of Platinum Performance.