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EC brings another antitrust charge against Google

The European Commission brought another antitrust charge againstGoogle Inc., allegingGoogle blocks rivals in its online search advertising platform AdSense for Search,Reuters reported July 14.

Google received two statements of objections from the EC, oneaccusing it of abusing its 80% market share in placing search ads on third-partywebsites, the report said. EC reportedly accused Google of blocking third-partywebsites from showing search ads from its competitors.

The other deals with a previousstatement of objections sent to the company whereby EC rejected Google's stancethat the EC needed to take competition from Amazon.comInc. and eBay Inc.into account. Google earlierreceived a statement of objection alleging that the search giant abused its dominantposition in the European Economic Area by systematically favoring its own comparisonshopping product in search results.

The company received anotherstatement of objection regarding the pre-installation of the company's own appson Android-powered phones. Google has deniedthe charges, and was recently granted an extensionfor filing a response.

Google was reportedly given 10 weeks to respond to the AdSensecase and eight weeks for the shopping service charge.If found guilty, the internet giant could face fines of reportedly up to 10% ofits global revenue for each antitrust case.

Google is owned by AlphabetInc.