British Broadcasting Corp. plans to have two-thirds of its employees working outside of London by 2027.
Half of BBC staff are currently outside of the capital, BBC Director General Tony Hall wrote in an article for the Financial Times, adding that the public broadcaster has a responsibility to "serve everyone" and "reflect every part of the U.K."
Hall said the BBC is the "single biggest investor" in original British content, despite facing "funding pressures" and "questions about our funding model."
"The BBC's formula for the U.K.'s creative success lies in being paid for and owned by the British public. Because we are funded by everyone, we must offer something outstanding for everyone," added Hall.
The BBC is set to release a revamped version of its iPlayer service. It also operates subscription streaming platform BritBox under a joint venture with ITV PLC. The broadcaster's BBC Studios Ltd. unit, meanwhile, is launching a three-year culture and engagement plan to improve the overall experience of working in the company.