Bilibili, the leading Chinese platform for streaming Japanese anime, is planning to list its shares in the New York Stock Exchange, people with knowledge of the matter told Bloomberg News.
The IPO, which could come as early as next year, seeks to raise at least $200 million. The size and timing of any offering could change, according to the report.
While Japanese anime is its mainstay, Bilibili also carries Chinese animated films and user-generated content. The company's revenue model includes advertising and pay-per-view subscriptions.
The news comes two weeks after it was reported that Baidu Inc.-owned streaming service iQiyi was eyeing a public flotation in 2018 at a valuation of up to $10 billion.