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J.League strikes $2B soccer streaming deal


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J.League strikes $2B soccer streaming deal

The JapanProfessional Football League on July 20 announced a 10-year, $2 billionbroadcast agreement with the U.K.-based digital sports content and mediacompany Perform Group.

Under the agreement,all of J.League's J1, J2 and J3 division matches would be shown live onPerform's sports streaming service DAZN starting in 2017.

Bothparties, along with Japanese telcoconglomerate Nippon Telegraph& Telephone Corp., will also work together to supply J1 Leaguehome stadiums with Wi-Fi technology.

Accordingto a July 20 report by The Nikkei,J.League will hold the copyrights to the game coverage, allowing it to edit orsell the content to local networks and other broadcasters with consent fromPerform.