Channel 4 (UK) teamed up with Swedish video technology provider Accedo to roll out video-on-demand service All 4 on Sky plc's streaming platform NOW TV, available via Roku Inc.

The launch is on top of a long-standing partnership between Accedo and Channel 4 on developing the British public broadcaster's non-linear TV platforms, Accedo said.

Users will also be able to access All 4 on Samsung Electronics Co. Ltd. connected TVs, Amazon Fire, Sony Corp.'s PlayStation 3 and 4, connected TV platform Freeview Play and satellite TV service Freesat.

All 4, which replaced Channel 4's former online video platform 4oD, previously launched on Alphabet Inc. unit Google Inc.'s Chromecast and Amazon.com Inc.'s Fire TV devices, among others.