Camden, Ark.-basedFirst Bank has rebranded and changed its name to Generations Bank, according to an April 4 news release.

Chairman JonathanHarrell said the decision to change the namewas made to help First Bank create a unique identity in the markets the bank currentlyserves and to better position it for expansion and growth. "In Northwest Arkansasthere are a lot of banks with similar names," Harrell said. "We wanteda name that would stand out."

The bank isa unit of Harrell Bancshares Inc.