Chinese e-commerce giant Alibaba Group Holding Ltd. said Swiss luxury group Compagnie Financière Richemont SA joined its global anti-counterfeiting alliance, according to a Dec. 20 post on the company's news website Alizila.

Richemont said it will provide technology and information to support the alliance.

Alibaba established the Alibaba Big Data Anti-Counterfeiting Alliance in 2017 to keep fake products off its e-commerce platforms.

Earlier this year, Alibaba announced plans to expand the alliance by involving more brands in various industries.