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Omnicom Media Group unveils new agency

Omnicom Group Inc.unit Omnicom Media Group unveiled details about Hearts & Science, its thirdagency network.

Hearts & Science will start operations in North America inApril with Procter & Gamble as its inaugural client, the company said April8. The agency will be led by Scott Hagedorn as its CEO.

Hagedorn previously served as the founding CEO of Annalect. AtAnnalect, Slavi Samardzija will succeed Hagedorn as global CEO and Erin Matts asNorth American CEO. Samardzija and Matts move into their new roles from their previouspositions as Annalect's Chief analytics officer and chief marketing officer, respectively.

Further, Kathleen Brookbanks, COO of the new agency, said Hearts& Science will open its 7 World Trade Center facility with a staff of 175, anumber that is expected to exceed 300 by the beginning of the third quarter.

Additional offices will open starting shortly with Canada andPuerto Rico, followed by a number of key markets outside North America in the secondhalf of 2016. The company will also announce the hiring of additional executivesin the coming weeks.