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Report: Amazon saw 26 million Prime Video US viewers by early 2017

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Report: Amazon saw 26 million Prime Video US viewers by early 2017

More information has been revealed about Amazon.com Inc.'s strategy with its Prime Video service.

Citing "internal documents" from Amazon, which cover a period between late 2014 to early 2017, Reuters reported that the retailer recorded an audience of about 26 million people in the U.S. for all of its video programming on Prime. The documents also suggested that Amazon's most popular TV shows brought more than 5 million people worldwide to its broader Prime shopping club by early 2017.

High-profile drama series "The Man in the High Castle," according to the documents, drew 8 million U.S. viewers as of early 2017. The show cost the company $72 million in production and marketing and attracted nearly 1.2 million new subscribers worldwide, according to the publication.

The company declined to comment on the documents accessed by Reuters.