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Asos launches voice shopping guide Enki on Google Assistant

Online retailer Asos PLC tweeted Oct. 15 that its voice-activated shopping guide, Enki, is available on Alphabet Inc.'s Google Assistant for customers in the U.K. and the U.S.

The company launched Enki on Facebook Inc.'s Messenger platform earlier in the year as a bot designed to help shoppers discover Asos' products, Retail Gazette reported Oct. 11.