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GapKids launches back-to-school campaign with Lions Gate

Gap Inc. said Aug. 9 that its kids clothing line GapKids has teamed up with Lions Gate Entertainment Corp. to launch a back-to-school campaign called "Forward With," inspired by the media and entertainment company's upcoming film "Wonder."

The apparel retailer said the campaign includes a series of short films highlighting people who shape children's futures.

GapKids will also take part in Lions Gate's #ChooseKind initiative, which involves a T-shirt design contest and an educational program for third- to sixth-grade students.

Forward With will be released throughout August on Gap's website and YouTube page and the GapKids social channels.