Gap Inc. said Aug. 9 that its kids clothing line GapKids has teamed up with Lions Gate Entertainment Corp. to launch a back-to-school campaign called "Forward With," inspired by the media and entertainment company's upcoming film "Wonder."
The apparel retailer said the campaign includes a series of short films highlighting people who shape children's futures.
GapKids will also take part in Lions Gate's #ChooseKind initiative, which involves a T-shirt design contest and an educational program for third- to sixth-grade students.
Forward With will be released throughout August on Gap's website and YouTube page and the GapKids social channels.