Vubiquity Inc.extended its multiyear contract to manage content licensing and digital contentsupply chain services for VirginMedia Inc.'s on-demand services in the and Ireland.

The multiyear deal will allow Vubiquity to continuelicensing films from major studios and British independent producers forLiberty Global plc'stransactional video-on-demand service, Virgin Movies.

Vubiquity also will continue providing support for theprocessing and release of U.S. exclusives, catchup TV and other content onVirgin Media's on-demand services across its cable, broadband and TV Anywhereplatforms.