VerizonCommunications Inc.'s AOLInc. expanded programmatic platform ONE by AOL with the launch ofself-serve programmatic TV buying ahead of the 2016 TV Upfronts.

This self-serve module extends AOL's ONE by AOL: TV managedmodule, and provides marketers with a clearer view of audience buyingopportunities, and to better plan, purchase and measure their TV adinvestments, the company said April 4.

AOL's self-serve programmatic TV buying leverages advertiserfirst-party data, third-party audience data and a patented TV viewershipscoring metric to deliver media plans across national broadcast and cable TVnetwork partner inventory.