The DAS Group of Cos., a division of Omnicom Group Inc., launched ONE HUNDRED, a new purpose-driven practice, in Europe.
ONE HUNDRED will offer clients in Europe marketing communication services that involve "multi skilled dynamic resource; spanning purpose strategy, branding, public relations, digital experience design, fundraising as well as precision and cause marketing," Emma Sergeant, managing partner at ONE HUNDRED, and president of Europe DAS Group, said Feb. 28.
The lead Omnicom agencies involved in ONE HUNDRED in Europe are Changing Our World, Critical Mass, Interbrand, Porter Novelli, Portland, RAPP and Rabin Martin.
The management at the new division includes John O'Brien, managing partner at ONE HUNDRED, and Brian Crimmins, global managing partner at ONE HUNDRED and CEO of Changing Our World.
