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Simulmedia, Kochava team up for data-driven TV advertising

New York-based Simulmedia Inc., which provides audience-based data for TV advertising, teamed up with Kochava Inc. to enable marketers to use TV advertising and increase consumer engagement.

Through the partnership, marketers will be able to use Simulmedia's predictive daily insights into TV viewership and Kochava's mobile data analytics and tools to have an insight into their target users' viewing habits, according to a Sept. 24 news release.

This will enable marketers to build and measure TV media campaigns in real-time based on different audiences and objectives. The partnership will also provide a way for brands to use their mobile data to access and optimize linear TV audiences.

Kochava provides real-time data solutions and hosts a mobile data marketplace.