Canada-based China Education Resources Inc. said Feb. 1 that it signed a memorandum of understanding with Berkshire Hathaway Inc.-owned World Book Inc. to develop the Chinese education market.
The education resources and services provider said it was discussing cooperation opportunities with World Book in areas including the development of custom content around China Education's programs and the distribution of the Chicago-based publisher's digital products in English to schools and libraries in China.
In addition, the companies are also looking into licensing and translating World Book's books into Chinese and selling them in China, and for the publisher to work with China Education for education programs of NBA, FIFA, NHL, NASA and STEM.
