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Twitter wins exclusive streaming rights for NFL's Thursday Night Football

Twitter Inc.won exclusive streaming rightsfor The National Football League's Thursday Night Football during the 2016 NFLregular season.

Under the deal, Twitter will stream the 10 Thursday NightFootball games broadcast by NBC(US) and CBS (US),which will also be simulcast on NFLNetwork (US), securing the league's "Tri-Cast" distributionmodel of broadcast, cable and digital, according to an April 5 news release.

The NFL and Twitter will now provide free, live streamingvideo of Thursday Night Football without authentication to the more than 800million registered and non-registered users worldwide on the Twitter platformon mobile phones, tablets, PCs and connected TVs.

Also, the partnership includes in-game highlights fromThursday Night Football, as well as pre-game Periscope broadcasts from playersand teams.

Financial terms of the deal were not disclosed.