LendingTree Inc. agreed to acquire Value Holding Inc., the parent of personal finance website ValuePenguin.com, for $105 million in cash.

The consideration will be paid at deal completion, which is expected in the first quarter of 2019.

The deal follows LendingTree's recent acquisition of online insurance comparison marketplace Quotewizard.com. With the acquisition of the two businesses, LendingTree "is in a great position to achieve further scale in the insurance space as well as the broader financial services industry," said LendingTree founder and CEO Doug Lebda.

The company expects the deal to be immediately accretive to 2019 adjusted earnings per share. ValuePenguin posted $12.5 million in revenue and $9 million in adjusted EBITDA for the nine months ended Sept. 30.

San Francisco-based investment bank Vista Point Advisors acted as the exclusive financial adviser to ValuePenguin.