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ComScore adds new segments to Activation service

ComScore Inc. added console gaming and over-the-top audience segments, including subscription video-on-demand, to its Activation service.

The 21 new advanced segments, which are powered by comScore's Total Home Panel, help marketers and media companies target consumers with tailored messages based on their overall streaming and console gaming intensity, and the consumption of OTT services, the company said Feb. 6.

The new segments are available or will become available on ad tech platforms, including Adobe Audience Manager, AppNexus, LiveRamp IdentityLink Data Store, Neustar IDMP and Tru Optik.