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Comcast Spotlight unveils attribution tool for local TV advertising

Comcast Spotlight LP, the advertising sales division of Comcast Cable Communications LLC, unveiled Instant Impact, a new attribution tool for advertisers to track a campaign's impact on digital activity.

Instant Impact, which uses the ADvantage analytics platform from TVSquared, measures the performance of TV campaigns as well as provides insights, the company said Aug. 7.

The tool allows advertisers to access a custom dashboard to filter data by zones, creative, weekday or daypart, in order to increase sales.

Comcast Cable is a unit of Comcast Corp.