trending Market Intelligence /marketintelligence/en/news-insights/trending/NJjLcZY0S2bDDhyw6xYICA2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In This List

Comcast Spotlight unveils attribution tool for local TV advertising

Medical IoT Technology in US Hospitals Helps to Reduce Costs and Improve Care

Internet Traffic Spikes By One Third In March

US Pushes Pedal To The Metal On Broadband Speeds Ahead Of COVID-19 Outbreak

Broadband-Only Homes Surge To 25% Of US Households Ahead Of COVID-19 Crisis

Comcast Spotlight unveils attribution tool for local TV advertising

Comcast Spotlight LP, the advertising sales division of Comcast Cable Communications LLC, unveiled Instant Impact, a new attribution tool for advertisers to track a campaign's impact on digital activity.

Instant Impact, which uses the ADvantage analytics platform from TVSquared, measures the performance of TV campaigns as well as provides insights, the company said Aug. 7.

The tool allows advertisers to access a custom dashboard to filter data by zones, creative, weekday or daypart, in order to increase sales.

Comcast Cable is a unit of Comcast Corp.