TelefónicaSA struck a partnership to offer Vivendi SA's two new premium content platforms for itsmobile users in Latin America,according to a Sept. 28 news release.
Under the deal, Telefónica will roll out the media group's premium music video service WatchMusic, which offers musicvideos, videos of entire concerts and festivals, and original content. Itssections include WatchMusic Moments that will feature music festivalhighlights.
The Spanish telcowill also launch STUDIO+, a platform dedicated to exclusive original programsthat are produced for mobile viewing.
Telefónica will offer both WatchMusic and STUDIO+ via itsMovistar and Vivo brands on a "buy-and-try" basis. Customers cansubscribe to either week-long or month-long trials, and they will be able tocancel their subscriptions anytime during the trial period.
The telco has yet to announce details on pricing and specificcontent per country.
WatchMusic will be rolled out in in early October, to be followed by other LatinAmerican markets. Meanwhile, STUDIO+'s programming roster will be revealed whenit debuts in the coming weeks.