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Rakuten acquires mobile shopping app Curbside

Rakuten Inc. has acquired Palo Alto-based technology firm Curbside Inc. for an undisclosed amount, according to a June 8 announcement.

Curbside is a location-centric mobile commerce platform that connects stores and restaurants with mobile customers. It uses predictive arrival technology to streamline order fulfillment.

"Curbside is changing the way traditional brick-and-mortar retailers and restaurants are interacting with their customers," Rakuten USA Inc. President Yaz Iida said in a statement. "Welcoming Curbside to the Rakuten family is all about the consumer, and we are excited to be able to empower consumers with even more ways to enjoy shopping."