trending Market Intelligence /marketintelligence/en/news-insights/trending/MR9UapFL8hhFW6IZNtjS4w2 content esgSubNav
In This List

Advance Auto Parts buys DieHard battery brand for $200M

Video

S&P Capital IQ Pro | Powered by Expert Insights

Blog

Q&A: Streamlining Analytics for TCFD Reporting

Blog

Evergrande and the wider impact: a sentiment analytics based perspective

Blog

Insights Weekly: Midstream sector gains; loan growth momentum; insurance M&A on the rise


Advance Auto Parts buys DieHard battery brand for $200M

Advance Auto Parts Inc. on Dec. 23 said it bought automotive battery brand DieHard from Transform Holdco LLC for $200 million in cash.

Transform, which acquired Sears Holdings Corp. out of bankruptcy in February, had been reportedly considering a sale of its DieHard brand and other assets following interest from buyers.

With this acquisition, the Virginia-based auto retailer expects to extend the DieHard brand into other automotive and vehicular categories, apart from selling the batteries.

The deal also allows Illinois-based Transform to sell DieHard brand batteries through its existing channels by way of a supply agreement with Advance Auto Parts.

In addition, Transform secured an exclusive royalty-free, perpetual license to develop, market, and sell DieHard branded products in non-automotive categories such as sporting goods, lawn and garden, and authentic workwear.