Viacom Inc.'s Paramount Home Media Distribution inked a new distribution deal for 2017 with Apollo Global Management LLC-owned Redbox Automated Retail LLC.
Pursuant to the new deal, Paramount will continue to provide Redbox access to its newly released DVDs and Blu-ray titles on the same day they are released in stores. The movies will cost as low as $1.50 per night, according to a statement by Redbox CEO Galen Smith.
Paramount signed a trial license agreement with Redbox in August 2009 and decided to keep its same day deal after analyzing data that indicated that the day-and-date rental activity had minimal impact on DVD sales.
Redbox in 2015 entered into a two-year agreement with 21st Century Fox Inc.'s 20th Century Fox Home Entertainment, maintaining a 28-day window for DVD and Blu-ray Disc rentals of Fox titles through June 30, 2017.
Redbox in 2015 also signed a two-year agreement with Time Warner Inc.-owned Warner Bros. with the same 28-day window for Blu-ray Disc and DVD rentals of the studio's titles through March 31.