trending Market Intelligence /marketintelligence/en/news-insights/trending/mgnofd3w6wondo-wwbaa-a2 content esgSubNav
Log in to other products

 /


Looking for more?

Contact Us
In This List

Rakuten acquires Japanese ad platform developer LOB

Blog

COVID-19 Impact & Recovery: LCD Outlook for H2 2021

Blog

COVID 19 Impact Recovery Media Telecom and Technology Outlook for H2 2021

Blog

COVID-19 Impact & Recovery: Technology Outlook for H2 2021

Blog

COVID-19 Impact & Recovery: Healthcare Outlook for H2 2021


Rakuten acquires Japanese ad platform developer LOB

Rakuten Inc. has reached a final agreement to acquire Tokyo-based advertising platform developer and provider LOB Inc.

Financial terms of the deal were not disclosed, but according to Rakuten, LOB has a capital of ¥30.5 million.

LOB runs online ads and provides marketing support tools for businesses.

The Japanese internet service provider will use LOB's technical expertise and development capabilities to develop a global advertising platform.

In May, Rakuten consolidated its advertising-related products under the Rakuten Marketing Platform brand. The company aims to reach ¥200 billion in advertising revenue by 2021.

As of July 4, US$1 was equivalent to ¥110.54.