Here are the most read stories of the week.

Comcast's 'surgical' efforts to segment video market without bleeding subs

Comcast Corp.'s ongoing experiments indicate the cable provider is committed to serving the next generation of video-hungry viewers, but analysts warn the company must take pains not to cannibalize its existing business model.

Tech shake-up of TV sports rights won't be smooth sailing

Those in doubt of technology giants' rising clout in the world of live sports need look no further than Amazon.com Inc. outbidding British pay TV giant Sky plc for the U.K. rights to the ATP World Tour.

Sports marketing exec: Global reach gives tech companies edge over broadcasters

S&P Global Market Intelligence spoke with Antony Marcou, CEO of media rights group Sports Revolution, to discuss the challenges and opportunities for broadcasters as sports leagues and advertisers increasingly look at over-the-top platforms.

Trump foreign cash tax proposal's outsize implications for tech sector

A provision in the Trump administration's tax reform outline regarding cash held overseas by U.S.-based companies has significant implications for the information technology sector, including Apple Inc. and Microsoft Corp.

5G Americas head weighs in on tech deployment, spectrum challenges

5G Americas President Chris Pearson discussed the work ahead for the development of next-generation 5G wireless service, including opening up new bands of spectrum for wireless use and spectrum harmonization among governments.