Over-the-top platform iflix is set to launch in ,Mumbrella reported March 28.

The Kuala Lumpur-based streaming service named Farees Shahgeneral manager of its Pakistani unit. Shah founded Daraz.pk.

Iflix is also expected to launch in developing countriessuch as Costa Rica, Kenya andMyanmarin the latter part of 2016, according to the report.

Iflix is already available in Malaysia,Thailand,the Philippines and Indonesia. Itsrival Netflix Inc.earlier debuted inPakistan and 129 other countries.