Etsy Inc. said Dec. 14 that it has decided to migrate its global marketplace services to Google Inc.'s Google Cloud Platform.

The e-commerce company said the move to Alphabet Inc.-owned Google's platform would help growth by allowing it to focus on strategic plans, improve site performance and boost engineering efficiency, while enabling better use of technologies like machine learning to customize user experiences.

The transition to Google Cloud Platform is expected to be finished within the next two years.