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Expedia buys travel photography platform

acquired Trover, a location-tagging andsocial-photo sharing platform, for an undisclosed sum.

Trover'scontent and social experience is a "great fit" with Expedia'smission, and the two parties will continue to build Trover, according to a July20 post on the Trover official blog. Trover expects Expedia to"dramatically increase" its reach and help grow its community of"Trovers."

Trover wasco-founded by Rich Barton and Jason Karas in 2011 to function as "partgallery and part guidebook," allowing people to share stories about localestablishments and famous travel destinations.