Alliance Data's BrandLoyalty signs on US supermarket chain
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Alliance DataSystems Corp.'s LoyaltyOne European-based BrandLoyalty business signedan agreement with Hickory, N.C.-based supermarket chain Lowes Foods.
As part of the agreement, BrandLoyalty will manage a promotionalcampaign in 75 Lowes Foods stores in North Carolina, South Carolina andVirginia. The promotion runs until Feb. 26, 2017.
