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Alliance Data's BrandLoyalty signs on US supermarket chain

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Alliance Data's BrandLoyalty signs on US supermarket chain

Alliance DataSystems Corp.'s LoyaltyOne European-based BrandLoyalty business signedan agreement with Hickory, N.C.-based supermarket chain Lowes Foods.

As part of the agreement, BrandLoyalty will manage a promotionalcampaign in 75 Lowes Foods stores in North Carolina, South Carolina andVirginia. The promotion runs until Feb. 26, 2017.