Chinese online entertainment service provider iQIYI Inc. said Aug. 6 that it joined forces with Super Sports Media to form a joint venture, Beijing Xin'ai Sport Media Technology Co. Ltd.
As part of the joint venture, the existing Super Sports Media app will officially change its name to iQIYI Sports.
The upgraded app will feature soccer, tennis and golf coverage drawn from broadcasting agreements made by both iQIYI's sports platform and Super Sports Media.
Existing members of Super Sports Media and some members of iQIYI will receive full membership status in the new app.
Super Sports Media is a subsidiary of DDMC Group.