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HelloFresh to add Beyond Meat burger to meal-kit menu

Meal-kit company HelloFresh SE will add Beyond Meat Inc.'s vegan burger to its menu in the U.S., beginning the week of Sept. 14.

The Beyond Burger patty has 20 grams of plant protein derived from a mix of peas, mung beans and brown rice, according to the release.

HelloFresh Canada has offered the plant-based burger since July.

The announcement of the tie-up comes after Beyond Meat partnered with HelloFresh competitor Blue Apron Holdings Inc. The plant-based-food company also launched a breakfast sandwich with Dunkin' Brands Group Inc. and a meatball sandwich with Subway.