trending Market Intelligence /marketintelligence/en/news-insights/trending/Ler2h7FtP8cdZt09xz37aQ2 content esgSubNav
In This List

IDW Media targeting 'geek culture' with new content creation initiative

Blog

Japan M&A By the Numbers: Q1 2022

Blog

Insight Weekly: M&A outlook; US community bank margins; green hydrogen players' EU expansion

Blog

Global M&A by the Numbers: Q2 2022

Blog

Research Brokers Accelerate Their Coverage of Electric Vehicles


IDW Media targeting 'geek culture' with new content creation initiative

IDW Media Holdings Inc.'s division IDW Entertainment unveiled a new initiative called IDW Digital Studio for the "geek culture."

The initiative targeting 18-49 year-olds will create, manage and deliver original, on-demand content for the "geek culture" across current and next-generation digital platforms. The offerings of the initiative will include episodic video, animation, short-form social content, digital comics, interactive content, mobile games, features, live events and daily fan-centric content.

IDW Digital Studio's management will establish long-term digital network arrangements to distribute its content and services across both traditional digital platforms and digital network channels. The initiative will also build-out owned-and-operated stations in ecosystems that allow fan engagement.