trending Market Intelligence /marketintelligence/en/news-insights/trending/kxGQOph61g10N3hkdUtR2A2 content esgSubNav
In This List

Mass.-based Florence Savings Bank changes name

Podcast

Street Talk | Episode 94: Recessionary fears in '22 overblown, Fed could overtighten

Blog

Investment Banking Essentials Newsletter April Edition - 2022

Blog

Banking Essentials Newsletter April Edition - 2022

Blog

Investment Banking Newsletter April 2022


Mass.-based Florence Savings Bank changes name

Florence, Mass.-based Florence Savings Bank changed its nameto Florence Bank,effective March 30, according to Monica Curhan, senior vice president andmarketing director of the bank.

The change was part of a rebranding effort, Curhan said inan email, adding that "[a] shorter name and more prominent logo worksbetter in small advertising spaces such as in digital and mobile ads."

The FlorenceBancorp MHC unit's websitehas been updated to reflect the bank's new name and logo.