Looking to provide fans with aggregated content around their favorite sports teams, NBCUniversal Media LLC's NBC Sports Regional Networks has introduced a new mobile app that provides enthusiasts with access to expansive multimedia coverage for 25 NBA, MLB, NHL and NFL squads.
Called MyTeams, the new app, which launched Oct. 16 and is available on iOS and Android devices, features live and on-demand video, podcasts and written commentary and analysis. Fans select their favorite teams in order of preference and create customized content offerings that match their interests.
MyTeams also showcases the NBA, NHL and MLB games produced by NBC Sports Bay Area (US), NBC Sports Boston (US), NBC Sports California (US), NBC Sports Chicago (US), NBC Sports Northwest (US), NBC Sports Philadelphia (US), and NBC Sports Washington (US). Livestreams of the networks’ pregame and postgame shows, including NFL ancillary fare, are also accessible through MyTeams.
Game coverage, where appropriate for verified NBC Sports Regional Networks subscribers, plays at the top of the attendant team pages. Via the app, authenticated subscribers can watch complete live games and other game-day coverage shows, as well as the rest of network's linear television channel lineup from anywhere in the U.S. at no additional cost.
In addition to the NFL teams, MyTeams is dispensing information and content around MLB’s Boston Red Sox and Washington Nationals, clubs the programmer does not hold game rights to, but fall within the news coverage area of NBC Sports Boston and NBC Sports Washington, respectively.
While NBC Sports is looking to monetize against the assembled content, ads — at the outset — are limited to the commercials running within the livestreams of the games, according to a spokeswoman for the programming group.